Message Failed
On WhatsApp, outbound messages show status ticks: Sending…, Sent, Delivered, Read, or Failed (red warning icon).
What Failed means
Failed means Meta or the network did not deliver the message. The chat UI shows the Failed label only — detailed delivery reasons are not shown in the thread today.
Common causes and fixes
| Situation | What to try |
|---|---|
| Customer has not messaged in over 24 hours | WhatsApp requires a template to re-engage — Send a utility template |
| WhatsApp Business billing problem | Check payment method in Meta Business Manager |
| Number not on WhatsApp or blocked | Confirm the customer's number |
| Marketing message limited by Meta | Retry later or use a Utility template |
| Media could not be uploaded | Re-send with a smaller or valid file |