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Instagram Comment and DM Automations

Instagram automations respond to comments or DM keywords, send an opening DM, and optionally deliver a link after a follow-gate. Build them from Automations → Instagram or Settings → Instagram → Automations.

Instagram must be connected first (Settings → Instagram → Connection).

Start a New Automation​

Automations → Instagram

Click New automation (also available from Settings → Instagram → Automations).

Modal title: New automation (or Edit automation when updating).

Alternatively, pick a Quick Automations template for a faster setup, or switch to Builder for the visual flow editor on the Automations workspace.

Step 1 — Trigger​

Choose what starts the automation:

TriggerWhen it runs
Comment KeywordSomeone comments on a post or reel
DM KeywordSomeone sends a DM containing a keyword

Comment Keyword Path​

Wizard steps include:

  1. Trigger — Comment Keyword
  2. Post — any post or a specific post/reel
  3. Keywords — comma-separated keywords, match mode
  4. Reply on the Post (Optional) — a short public comment under theirs. You can store up to five messages. Each live comment picks one at random. Preview shows the first message and 1 of N when more than one is saved. Use Add message to add another, or Remove on an extra row. Fill in or remove blank messages before saving.
  5. Opening DM — first DM text plus button chip title
  6. Link — optional link message and URL (https)
  7. Review — confirm and save

On the Link step (Wizard, Quick Setup, or Builder), you can enable Mint Web Chat Link (off by default). When a customer taps the chip, Kazenly mints a hosted Web Chat URL and prefers an Instagram Continue on web button.

Optional field next to the checkbox: button title (default Continue on web, max 20 characters).

Details on Web handoffs: Web Chat.

DM Keyword Path​

Fewer steps: Trigger → Keywords → Opening DM → Link → Review (no public reply step). The same Mint Web Chat Link option is available on Link.

Follow-Gate​

On the Link step (or Quick Setup), enable follow-gate so the customer must follow your Instagram account before receiving the link.

Default prompt:

Please follow us on Instagram to get your link, then tap the button again.

After following, the customer can tap the button again or send any message in the chat to continue.

Manage Existing Automations​

The list shows each automation with activate/deactivate, edit, and delete. Rows indicate follow-gate status when enabled.

If Instagram is not connected, the page prompts you to connect before creating automations.