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Quality Rating and Messaging Limit

When WhatsApp is Connected, Settings → WhatsApp → Connection shows your Meta Messaging Limit and each phone’s quality rating. Use the refresh icon next to Connection to re-read these from Meta.

These values come from Meta. Kazenly shows them in plain language — you never see raw Meta tier codes.

Messaging Limit​

Label: Messaging Limit

HeadlineMeaning
N Unique Customers / 24 HoursHow many different customers you can start new conversations with using templates in a rolling 24 hours (example: 2,000 Unique Customers / 24 Hours)
UnlimitedMeta has not capped this business for messaging starts
Not Set YetMeta has not assigned a limit yet — check WhatsApp Manager if this persists after your first campaign

Help under a set limit: How many different customers you can start new conversations with using templates in a rolling 24 hours. Shared by all numbers on your Meta business. Replies inside an open conversation do not count.

After refresh you may see Updated from Meta … (relative time). If Meta cannot be reached: Could not refresh from Meta — showing last known values…

Phone Numbers and Quality​

Under Phone Numbers, each row shows the display number, verified name (when Meta provides one), Phone Number ID, and a quality pill:

PillTooltip meaning
High QualityCustomers are responding well to your messages.
Medium QualitySome customers have blocked or reported your messages recently.
Low QualityMany customers have blocked or reported your messages recently. Meta may lower your messaging limit if this continues.
Quality PendingMeta has not rated this number yet. Ratings appear after you start messaging customers.

When any number is Medium Quality or Low Quality, an amber hint appears: Lower quality can reduce your messaging limit. Send templates only to customers who opted in, keep the opt-out option visible, and review feedback in WhatsApp Manager.

Campaigns and Templates​

Template list and Details reuse the same quality pills (High Quality · Medium Quality · Low Quality · Quality Pending) after Sync from Meta or Refresh status. See Templates.

Before you Start a draft or scheduled campaign, Kazenly can check the messaging limit against new customers in the audience — see Messaging Limit on Campaigns.