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Broadcast Analytics

WhatsApp broadcast metrics appear in two places:

  1. Broadcasts → Insights → Analytics — primary workspace (see Broadcast Analytics in chapter 11).
  2. Analytics sidebar → Broadcasts tab — same dashboard family embedded in main Analytics.

Open from Analytics​

  1. Sidebar Analytics.
  2. Tab Broadcasts — Broadcast campaign performance.

This tab reuses the same Analytics Dashboard family as Broadcasts (delivery rates, campaign status, template performance, and Meta Estimate).

Which page to use​

TaskWhere
Run campaigns, templates, listsBroadcasts (chapter 11)
Compare broadcast metrics alongside Conversations / AgentsAnalytics → Broadcasts